The SCORE Advisor

The SCORE Advisor In partnership with the Traverse City Record-Eagle, volunteer SCORE Counselors offer advise and observations on a variety of subjects of interest to emerging entrepreneurs and small business operators. Look for the SCORE Advisor in the Business Section of the Record-Eagle on the fourth Sunday of each month.
April, 2012	Make Sure Your Credit Measures Up Marcia Billings - SCORE Mentor Good credit has always has been important for entrepreneurs. But in today’s economy, building and maintaining a strong personal credit score and business credit history is essential... More...*

March, 2012	Business Expenses: What’s Deductible? Bob Aukerman - SCORE Mentor During tax filing season, small business owners typically review their business expenses to determine which ones are deductible. An expense may be deductible if... More...*

February, 2012	Quality Counts with Business Leads Tanya Berg - SCORE Mentor Every new sale begins with a lead. If you’re trying to grow your small business, you may think it makes sense to generate as many leads as possible. However that may not be the best approach. More...*

January, 2012	What’s The Best Legal Structure for My Small Business? Michael Newman - SCORE Mentor That is one of the most frequently asked questions when planning a new small business start-up. It is also one of the most important questions to consider. More...*

December, 2011	Consider Your Options: Contractor or Employee? Liz Sayer-King - SCORE Mentor If your small business requires additional resources or expertise, you may want to consider independent contractors. More...*

November, 2011	Small Business Resources for Veterans Marshall Persky - SCORE Mentor If you’re leaving the military service soon, or you’re a veteran, you may be thinking about starting or resuming your career in today’s competitive marketplace. More...*

October, 2011	Maximizing Your Website Steve Morris – SCORE Mentor While a Web site is now considered a must for nearly every small business - whether it’s simply an online brochure or a full e-commerce site - just having an internet presence is not enough. More...*

September, 2011	The Power of Word-of-Mouth Tanya Berg – SCORE Mentor Even in an age of high-tech communication, the most powerful and effective means of generating new business is still word-of-mouth. More...*

August, 2011	Protect Your Intellectual Property Sandra Franklin – SCORE Mentor What do abbreviations such as TM, SM, PAT PEND, ©, and ® actually mean? More...*

July, 2011	How to Manage a Family Business Ed Girrbach, III – SCORE Mentor A popular American tradition is the family business. In fact, our economy was built on family-owned businesses. More...*

June, 2011	Live Your Brand to Succeed Tanya Berg - SCORE Mentor A great product or world-class service alone is often not enough to sustain a lasting impression or create loyalty among your customers. More...*

May, 2011	Small Business Insurance is a Must Louis A. Rodriguez, Jr. – SCORE Mentor A smart investment in small business insurance can help protect the business you’ve worked hard to make successful. More...*


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