Workshops & Events

Learning opportunities for small business operators of Northern Michigan, and those who would like to be, are held free of charge on the following dates. Unless otherwise indicated, all events are held from 6:30 to 8:30 PM in the McGuire Community Room at the Traverse Area District Library, 610 Woodmere Avenue in Traverse City.

Each of these valuable workshops is brought to you at no cost due to the support of The Bank of Northern Michigan, Chase Bank, First Community Bank, Fifth Third Bank, Honor Bank, Huntington Bank, mBank, Traverse City State Bank and the Traverse Area District Library.

Just click on the title of the Workshop or Workshops that spark you interest in order to reserve your seat.

Please note that attendance must be limited to the first 50 registrants, so please notify the SCORE office if your attendance plans should change.

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November 11 Enhancing Your Profitability
No matter how hard you work at growing your small business, maximizing your success requires an ongoing focus on enhancing profitability.
  • Learn some of the reasons why your business may not be as profitable as it could be.
  • Examine the financial ratios and formulas that will help you measure and track your profitability.
  • Review some specific steps that you can take to improve the profitability of your business.
Join us for the opportunity to learn more about maximizing your profits and improving the financial strength of your business.
December 9 Social Media and Your Business
Social Media is rapidly changing the way you connect with customers and the understanding of how to effectively use this tool is important to all small businesses.
  • Learn how to assess which social media tools are best for your business.
  • Learn how to use popular social media platforms, such as Facebook, Twitter, Tumblr and others to reach new and potential customers.
  • Learn how to create lasting relationships with customers using social media tools.
Entrepreneurs in the early stages of business start-up, as well as those with growing business with a need to better understand the potentials of social media, shouldn’t miss this event.

SCORE Workshops & Events are held at the following locations:

  • The offices of the Traverse City Area Chamber of Commerce, 202 E. Grandview Parkway in Traverse City;
  • The Traverse Area District Library, 610 Woodmere Avenue in Traverse City;
  • The Northwest Michigan College AeroPark Campus, 2600 Aero Park Drive in Traverse City;
  • and at other venues in Northwest Michigan as appropriate.

Please consult the appropriate event registration details for the exact location.

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