SCORE Learning Opportunities

Learning opportunities for small business operators of Northern Michigan, and those who would like to be, are held free of charge on the following dates. Unless otherwise indicated, all events are held from 6:30 to 8:30 PM in the McGuire Community Room at the Traverse Area District Library, 610 Woodmere Avenue in Traverse City.

Each of these valuable workshops is brought to you at no cost due to the support of The Bank of Northern Michigan, Fifth Third Bank, First Community Bank, Honor Bank, Huntington Bank, mBank, TBA Credit Union, Traverse City State Bank and the Traverse Area District Library.

Just click on the title of the Workshop or Workshops that spark you interest in order to reserve your seat.

Please note that attendance must be limited to the first 50 registrants, so please notify the SCORE office if your attendance plans should change.

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October 13 Avoid Common Mistakes in Small Business Marketing
Identifying customers, buildling brand awareness, and driving sales are critical to the success of your business, so marketing is an important area of focus for all entrepreneurs.
  • An primer of marketing basics, including target customers, marketing planning and budgeting for our start-up or your growing business.
  • Understanding the "Four P's" of marketing.
  • Marketing resources that are available to help you develop a marketing plan.
If you're thinking about starting a business, already in business, or just want to improve your marketing efforts, this event is for you.
November 10 Common Website Flaws and Fixes
Your website and digital presense are critical in today's business environment.  Join us for a look at building a website and the importance of keeping in fresh and easy to use, as well as an overview of important tools for Search Engine Optimization.
  • Learn the key elements of every successful website.
  • Understand some simple ways to keep it fresh.
  • Learn what "Search Engine Optimization" means and why you should care about it.
This session is designed for all small business operators, whether you're just starting out or already in business.
December 8 Buying or Selling a Small Business
There are some advantages to acquiring an existing business when you wnat to 'hit the ground running'.  We'll look at some important considerations in doing the right research and planning when buying a small business.  We'll also examine some of the considerations in selling your business when you're ready for the next chapter.  Learn about
  • Using a business borker;
  • Finding the right business opportunity;
  • Finding the right buyer;
  • Financing your purchase; and,
  • Nogiating skiils for success.
This workshop is designed for all interested in buying a small business as well as for those thinking of selling a business.

SCORE Workshops & Events are held at the following locations:

  • The offices of the Traverse City Area Chamber of Commerce, 202 E. Grandview Parkway in Traverse City;
  • The Traverse Area District Library, 610 Woodmere Avenue in Traverse City;
  • The Northwest Michigan College AeroPark Campus, 2600 Aero Park Drive in Traverse City;
  • and at other venues in Northwest Michigan as appropriate.

Please consult the appropriate event registration details for the exact location.

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