Workshops & Events

Learning opportunities for small business operators of Northern Michigan, and those who would like to be, are held free of charge on the following dates. Unless otherwise indicated, all events are held from 6:30 to 8:30 PM in the McGuire Community Room at the Traverse Area District Library, 610 Woodmere Avenue in Traverse City.

Each of these valuable workshops is brought to you at no cost due to the support of The Bank of Northern Michigan, Fifth Third Bank, First Community Bank, Huntington Bank, mBank, Traverse City State Bank and the Traverse Area District Library.

Just click on the title of the Workshop or Workshops that spark you interest in order to reserve your seat.

Please note that attendance must be limited to the first 50 registrants, so please notify the SCORE office if your attendance plans should change.

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December 9 Social Media and Your Business
Social Media is rapidly changing the way you connect with customers and the understanding of how to effectively use this tool is important to all small businesses.
  • Learn how to assess which social media tools are best for your business.
  • Learn how to use popular social media platforms, such as Facebook, Twitter, Tumblr and others to reach new and potential customers.
  • Learn how to create lasting relationships with customers using social media tools.
Entrepreneurs in the early stages of business start-up, as well as those with growing business with a need to better understand the potentials of social media, shouldn’t miss this event.
January 13 Are You Ready to Start a Business?
If you're an aspiring entrepreneur looking for the real story about starting and operating a business this workshop is for you.
  • Learn what it takes to be a successful entrepreneur.
  • Learn the steps to starting your business.
  • Learn the Pros and Cons of owning your own business
  • Get an overview of business planning, licensing and regulatory issues, finance, marketing, and much more
Whether you're just begining to consider starting your own business or you've already taken the first steps in that journey, join us for this comprehensive discussion of what's ahead.
February 10 Preparing Your Business Plan
A solid business plan is your road map to growth and success, and preparing that plan is one of the first and most important steps in reaching your goals as an entrepreneur.
  • Learn why a business plan in so important, especially if you're seeking a loan or other funding.
  • Learn what to include in your business plan.
  • Learn how to begin preparing a business plan that meets your needs.
If you're just thinking about staring a business, or you're already in the early stages of that start-up, this workshop is for you.
March 10 Small Business Marketing - An Overview
Identifying customers, buildling brand awareness, and driving sales are critical to the success of your business, so marketing is an important area of focus for all entrepreneurs.
  • An primer of marketing basics, including target customers, marketing planning and budgeting for our start-up or your growing business.
  • Understanding the "Four P's" of marketing.
  • Marketing resources that are available to help you develop a marketing plan.
If you're thinking about staring a business, already in business, or just want to improve your marketing efforts, this event is for you.

SCORE Workshops & Events are held at the following locations:

  • The offices of the Traverse City Area Chamber of Commerce, 202 E. Grandview Parkway in Traverse City;
  • The Traverse Area District Library, 610 Woodmere Avenue in Traverse City;
  • The Northwest Michigan College AeroPark Campus, 2600 Aero Park Drive in Traverse City;
  • and at other venues in Northwest Michigan as appropriate.

Please consult the appropriate event registration details for the exact location.

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