Email Marketing – Part 2: Optimizing your emails

In part 2 of our 3 part series on Email Marketing we will dig into what you can do to increase open rates and conversions.  Some great tips and tricks will be shared that you can take home to use in your email campaigns.

What you’ll learn

  • Matching your message to your recipient
  • The importance of your subject line and preview text
  • Design elements to increase success

Who should attend

  • Anyone who has an interest in utilizing email marketing to enhance their communication strategy
  • Anyone who has thought about Email marketing but has not yet embarked on that journey
  • Anyone who has used email marketing tools and is interested in exploring ways to enhance their efforts

Location/Time: Woodmere Branch of the Traverse Area District Library from noon to 1 p.m. on Thursday, May 24th

Register Here